GEORGETOWN, Ky. - October 10, 2017

Heartland Automation Announces the Appointment of Robert Sullivan as President and CEO

Heartland Automation Announces the Appointment of Robert Sullivan as President and CEO

GEORGETOWN, Ky. (October 10, 2017) – Heartland Automation has appointed Robert Sullivan as the Company’s President and Chief Executive Officer.

Rob was the co-founder and former President, and Chief Development Officer of Symbotic, a leading mobile robotic company and brings 28 years of business leadership and product innovation to Heartland Automation. Rob holds over 30 patents and is considered one of the leading innovators in the mobile robot industry.

“Rob brings a rare combination of business leadership, engineering expertise, and product innovation to Heartland Automation. We are very excited about the direction Rob wants to take the Company and the opportunities that will be created for all of our stakeholders,” stated James Bradshaw, Chairman of Heartland Automation.

“This is an exciting time for Heartland Automation and especially its AutoGuide mobile robotic product line given the rapidly expanding need for mobile robotics in manufacturing, distribution, and logistics,” said Sullivan. “I’m thrilled to be taking the President and CEO role at this pivotal time in the mobile robotics market.”


About Heartland Automation: Heartland Automation is a leading manufacturer of mobile robots (AMRs) as well as a premier integrator of material handling solutions. Heartland Automation manufactures its products in Georgetown, KY with technical centers in both Troy, MI and Wilmington, MA. For more information, visit,, or call +1 (502) 868-7638.

About AutoGuide Mobile Robots
AutoGuide Mobile Robots designs, develops and manufactures high-payload industrial autonomous mobile robots (AMRs) for assembly, manufacturing, warehousing and distribution operations across multiple industries. AutoGuide’s MAX-N System offers the industry’s most flexible, efficient, natural feature navigation AMRs with a growing number of high-payload adapters including tuggers, pallet stackers, and car movers. AutoGuide has a mobile robot R&D center located in Chelmsford, Massachusetts, and a manufacturing facility in Georgetown, Kentucky. The company was acquired by Teradyne in November 2019. For more information, please visit